Dzogbenuku, Robert Kwame; Keelson, Solomon Abekah; … - In: Cogent business & management 11 (2024) 1, pp. 1-19
is significantly influenced by the perception of the retail mix. It has been argued that women, in particular, are more … influenced by the retail mix, shaping their view of a retail brand’s image. Consequently, this study aims to explore women …’s perceptions of the retail mix on the retail brand image and examine the mediating role of employee attitudes. A quantitative …