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Search: subject_exact:"Media selection"
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Werbeträger
231
Advertising media
224
Werbung
86
Advertising
84
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68
Advertising effects
67
Internet marketing
43
Online-Marketing
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Psychology of advertising
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Eisend, Martin
7
Jugenheimer, Donald W.
7
Budzinski, Oliver
6
Kelley, Larry D.
6
Blakeman, Robyn
5
Jap, Sandy D.
4
Katz, Helen E.
4
Lindstädt-Dreusicke, Nadine
4
Voorveld, Hilde
4
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3
Klucharev, Vasily
3
Lee, Janghyuk
3
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3
Segijn, Claire M.
3
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3
Smit, Gitty
3
Stallen, Mirre
3
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3
Barros, Pedro Pita
2
Brasel, S. Adam
2
Broadbent, Simon
2
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2
Chang, Chingching
2
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2
Chen, Lin
2
Dahlén, Micael
2
Danaher, Peter J.
2
Erdogan, B. Zafer
2
Esch, Franz-Rudolf
2
Frank, Mark W.
2
Gambaro, Marco
2
Goel, Rajeev K.
2
Jones, John Philip
2
Knoll, Silke
2
Koslow, Scott
2
Lin, Chen
2
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2
Malthouse, Edward C.
2
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2
Micu, Camelia C.
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Economics Institute for Research (SIR), Handelshögskolan i Stockholm
2
Communication, Advertising and Marketing Education Foundation
1
Esomar
1
ICORIA <13., 2014, Amsterdam>
1
Institutt for Samfunnsøkonomi <Bergen, Norwegen>
1
NetLibrary, Inc
1
Seminar on Media Research
1
Springer Fachmedien Wiesbaden
1
Springer International Publishing
1
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Journal of advertising research
13
Journal of marketing communications
7
Journal of advertising : official publication of the American Academy of Advertising
6
Journal of promotion management : JPM
5
Kellogg on advertising & media : the Kellogg School of Management
4
Breaking new ground in theory and practice
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
International journal of industrial organization
3
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
Journal of media business studies
3
Marketing intelligence & planning
3
Psychology & marketing
3
The journal of brand management : an international journal
3
Working paper
3
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
2
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
2
Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
2
European Advertising Academy
2
European journal of marketing : EJM
2
Faculty & research / Insead : working paper series
2
Group decision and negotiation
2
International advertising and communication : current insights and empirical findings
2
International journal of sport management and marketing : IJSMM
2
JMM : the international journal on media management
2
Journal of advertising
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing
2
Managing learning organization in industry 4.0 : proceedings of the International Seminar and Conference on Learning Organization (ISCLO 2019), Bandung, Indonesia, October 9-10, 2019
2
SSE/EFI Working Paper Series in Business Administration
2
SpringerLink / Bücher
2
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
2
Tourism management : research, policies, practice
2
Young consumers : insight and ideas for responsible marketers
2
A master class in brand planning : the timeless works of Stephen King
1
Academia : revista Latinoamericana de administración
1
Acta Universitatis Oeconomicae Helsingiensis / A
1
Advances in advertising research
1
Advertising in new formats and media : current research and implications for marketers
1
Advertising, Publ. om behalf of the Institute of Practitioners in Advertising
1
Applied economics letters
1
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ECONIS (ZBW)
235
RePEc
2
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1
When the medium is the message : a meta-analysis of creative media advertising effects
Berlo, Zeph M. C. van
;
Meijers, Marijn H. C.
;
Eelen, Jiska
- In:
Journal of advertising
53
(
2024
)
2
,
pp. 278-295
Persistent link: https://www.econbiz.de/10014575274
Saved in:
2
Reaching voters on social media : planning political advertising on Snapchat
Tanusondjaja, Arry
;
Michelon, Aaron
;
Hartnett, Nicole
; …
- In:
International journal of market research
65
(
2023
)
5
,
pp. 566-580
Persistent link: https://www.econbiz.de/10014368514
Saved in:
3
A novel advertising media selection framework for online games in an intuitionistic fuzzy environment
Dahooie, Jalil Heidary
;
Estiri, Mehrdad
;
Janmohammadi, …
- In:
Oeconomia Copernicana
13
(
2022
)
1
,
pp. 109-150
Persistent link: https://www.econbiz.de/10013255811
Saved in:
4
Developments in advertising markets and their effects on media companies
Rimscha, M. Bjørn von
;
Riemann, Robin
- In:
De Gruyter handbook of media economics
,
(pp. 185-200)
.
2024
Persistent link: https://www.econbiz.de/10014538894
Saved in:
5
Integrated marketing communication : creative strategy from idea to implementation
Blakeman, Robyn
-
2024
-
Fourth edition
Persistent link: https://www.econbiz.de/10014233148
Saved in:
6
An analysis of competition and displacement of business among media forms in the advertising media arket of Pakistan
Bakhtawar, Barira
;
Latif, Faiza
;
Kamal, Asifa
- In:
The Lahore journal of business
10
(
2021
)
1
,
pp. 121-147
Persistent link: https://www.econbiz.de/10012813533
Saved in:
7
Towards greater integration in media planning : decision-making insights from public relations practitioners
Tam, Lisa
;
Mehta, Amisha
;
Goodlich, Hayley
- In:
Journal of marketing communications
29
(
2023
)
1
,
pp. 26-45
Persistent link: https://www.econbiz.de/10014232393
Saved in:
8
Coordinating traditional media advertising and online advertising in brand marketing
Kim, Alex Jiyoung
;
Balachander, Subramanian
- In:
Production and operations management : the flagship …
32
(
2023
)
6
,
pp. 1865-1879
Persistent link: https://www.econbiz.de/10014328206
Saved in:
9
Reconfiguring human-machine relations in the automation age : an actor-network analysis on automation's takeover of the advertising media planning industry
Wu, Shangyuan
;
Wong, Pei Wen
;
Tandoc, Edson C. <Jr.>
; …
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014434852
Saved in:
10
A longitudinal study of the interplay between team dynamics and media use in virtual teams
Furner, Christopher P.
;
Drake, John R.
;
Paul, Ravi
- In:
International journal of networking and virtual …
29
(
2023
)
1
,
pp. 16-37
Persistent link: https://www.econbiz.de/10014436609
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