When the medium is the message : a meta-analysis of creative media advertising effects
Zeph M. C. van Berlo, Marijn H. C. Meijers, Jiska Eelen, Hilde A. M Voorveld, and Martin Eisend
| Year of publication: |
2024
|
|---|---|
| Authors: | Berlo, Zeph M. C. van ; Meijers, Marijn H. C. ; Eelen, Jiska ; Voorveld, Hilde ; Eisend, Martin |
| Published in: |
Journal of advertising. - [Abingdon] : Routledge Taylor & Francis Group, ISSN 1557-7805, ZDB-ID 2067343-7. - Vol. 53.2024, 2, p. 278-295
|
| Subject: | Werbung | Advertising | Werbeträger | Advertising media | Kreativität | Creativity |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/00913367.2023.2186986 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014575274