Andreou, Panayiotis C.; Lambertides, Neophytos; … - 2023
Using a textual measure of firms’ customer orientation (CUSTOR) constructed from 10-K filings, we document a positive and economically significant relation between CUSTOR and stock returns in crisis periods. High-CUSTOR firms outperform low-CUSTOR firms by 1.5% per month during the financial...