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~language:"fra"
~language:"und"
~subject:"Consumer behaviour"
~type_genre:"Thesis"
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Etude des perceptions et des réactions des consommateurs face aux activités citoyennes des entreprises : application à deux catégories de produits
Swaen, Valérie
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2004
Persistent link: https://www.econbiz.de/10003987066
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Ein Zwei-Stufen-Modell der Marktreaktion : ein Instrument zur Analyse und Planung des Marketing-Mix-Einsatzes im wettbewerblichen Umfeld
Weber, Adelheid
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1993
Persistent link: https://www.econbiz.de/10000857819
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