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~language:"fra"
~person:"Bourgeon-Renault, Dominique"
~subject:"Brand image"
~subject:"Event-Marketing"
~subject:"Konsumentenverhalten"
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Marketing expérientiel et analyse des logiques de consommation du spectacle sportif
Bourgeon-Renault, Dominique
;
Bouchet, Patrick
- In:
Revue française du marketing
212
(
2007
),
pp. 87-104
Persistent link: https://www.econbiz.de/10003483821
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