Marketing expérientiel et analyse des logiques de consommation du spectacle sportif
Year of publication: |
2007
|
---|---|
Authors: | Bourgeon-Renault, Dominique ; Bouchet, Patrick |
Published in: |
Revue française du marketing. - Paris : ADETEM, ISSN 0035-3051, ZDB-ID 83046-X. - Vol. 212.2007, p. 87-104
|
Subject: | Sport | Sports | Event-Marketing | Event marketing | Konsumentenverhalten | Consumer behaviour | Frankreich | France |
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