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~language:"fra"
~source:"econis"
~subject:"Innovation"
~subject:"Innovationsmanagement"
~subject:"Markenführung"
~subject:"Marketing theory"
~subject:"Marketingtheorie"
~subject:"Public relations"
~subject:"Theory"
~subject:"Unternehmen"
~subject:"Öffentlichkeitsarbeit"
~type_genre:"Bibliografie"
~type_genre:"Fallstudiensammlung"
~type_genre:"Graue Literatur"
~type_genre:"Sammelwerk"
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Innovation
Innovationsmanagement
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Marketing
26
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17
Marketingmanagement
17
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11
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11
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06.11.1989
1
1500-1800
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19.10.1987
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23.05.1991
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23.10.1995
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25.09.1989
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Casassus Montero, Cecilia
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Lleu, Jacques
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Evaluation d'une alliance de marques par le consommateur : étude des implications pour les marques partenaires
Uhlmann, Vincent
-
2001
Persistent link: https://www.econbiz.de/10001590316
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2
L' image réfléchie : sémiotique et marketing
Chateau, Dominique
(
ed.
)
-
1998
Persistent link: https://www.econbiz.de/10013556233
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3
Capital de marque : concepts, construits et mesures
Czellar, Sandor
-
1997
Persistent link: https://www.econbiz.de/10000984355
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4
Le traitement de l'information marketing et financière dans la décision d'investissement : une intégration par les systèmes experts
De Bodt, Eric
-
1992
Persistent link: https://www.econbiz.de/10013265517
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5
Bibliographie du marketing
Lleu, Jacques
-
1989
Persistent link: https://www.econbiz.de/10013557530
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6
Stratégies industrielles et politiques d'emploi : appel d'offre politiques sociales du Commissariat Général du Plan ; contrat du Programme Mobilisateur du Ministère de l'Industrie...
Casassus Montero, Cecilia
(
contributor
)
Persistent link: https://www.econbiz.de/10000744186
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