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~language:"fra"
~subject:"Brand image"
~subject:"Brand management"
~subject:"Germany"
~subject:"Marketing theory"
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Revue française du marketing
Paris : ADETEM
-
Nr. 10.1964 - 262.2017 ; damit Erscheinen eingestellt
Persistent link: https://www.econbiz.de/10002467352
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2
Revue française du marketing
Paris : ADETEM
;
früher: Paris : Bordas-Dunod-Gauthier …
-
Nr. 10.1964 - 262.2017 ; damit Erscheinen eingestellt
Persistent link: https://www.econbiz.de/10000428931
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3
Evaluation d'une alliance de marques par le consommateur : étude des implications pour les marques partenaires
Uhlmann, Vincent
-
2001
Persistent link: https://www.econbiz.de/10001590316
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4
L' identification de la marque, un outil de stratégie marketing : le nom de la marque, le logotype et la mémorisation
Lencastre, Paulo de
-
1997
Persistent link: https://www.econbiz.de/10013265476
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5
Management associatif : un exemple de marketing social
Mathieu, Christian
- In:
Revue des études coopératives mutualistes et associatives
(
1989
),
pp. 47-64
Persistent link: https://www.econbiz.de/10001072637
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