Management associatif : un exemple de marketing social
par Christian Mathieu
| Year of publication: |
1989
|
|---|---|
| Authors: | Mathieu, Christian |
| Published in: |
Revue des études coopératives mutualistes et associatives. - Nanterre : Fondation du Crédit Coopératif, ISSN 0035-2020, ZDB-ID 636557-7. - 1989, p. 47-64
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| Subject: | Marketingmanagement | Marketing management | Frankreich | France | Genossenschaft | Cooperative | Marketingtheorie | Marketing theory | Organisation | Organization | Soziales Problem | Social problem | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | French |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001072637