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~language:"fra"
~subject:"Multikanalvertrieb"
~subject:"Print advertising"
~subject:"Retail trade"
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Multikanalvertrieb
Print advertising
Retail trade
Sales promotion
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Verkaufsförderung
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Einzelhandel
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1800-1900
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Product life cycle
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Retail assortment
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Supplier relationship management
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Supply chain
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Wirtschaftsgeschichte
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causal effect
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differences-in-differences approach
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promotions supervision
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raising of the resale below cost treshold
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Gillet, Marie
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Lachaize, Philippe
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Lemarignier, Marc
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Consommateurs & consommation : XVIIe-XXIe siècle : regards franco-espagnols
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Marketing
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ECONIS (ZBW)
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La révolution du merchandising : la nécessaire transformation du secteur retail
Lachaize, Philippe
;
Lemarignier, Marc
-
2015
Persistent link: https://www.econbiz.de/10011311328
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2
Pratiques et relations commerciales entre boutiquiers et consommateurs bisontins au XIXe siècle
Gillet, Marie
- In:
Consommateurs & consommation : XVIIe-XXIe siècle : …
,
(pp. 173-194)
.
2015
Persistent link: https://www.econbiz.de/10011495895
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3
Distribution d'aujourd'hui : le magazine de la promotion des ventes et des techniques commerciales modernes ; le mensuel des fabricants et commerçants dynamiques
Bruxelles : Comité
-
9.1968 -
Persistent link: https://www.econbiz.de/10000445279
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