La révolution du merchandising : la nécessaire transformation du secteur retail
Marc Lemarignier, Philippe Lachaize; préface de Médéric Payne
| Year of publication: |
c 2015
|
|---|---|
| Authors: | Lachaize, Philippe ; Lemarignier, Marc |
| Publisher: |
Paris : Eyrolles |
| Subject: | Verkaufsförderung | Sales promotion | Multikanalvertrieb | Multichannel strategy | Lieferkette | Supply chain | Einzelhandel | Retail trade | Frankreich | France |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XII, 139 p. ill., graph., couv. ill. en coul 24 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | French |
| Notes: | Bibliogr. p. [137]-139. Notes bibliogr. Glossaire. Index |
| ISBN: | 978-2-212-56172-2 ; 2-212-56172-5 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011311328