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~language:"hrv"
~language:"und"
~person:"Peterson, Robert A."
~subject:"Vereinigte Staaten"
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Vereinigte Staaten
Innovation
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Peterson, Robert A.
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Management science : journal of the Institute for Operations Research and the Management Sciences
1
The journal of business : B
1
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ECONIS (ZBW)
2
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1
Spread of marketing innovations in a service industry
Peterson, Robert A.
;
Rudelius, William
;
Wood, Glenn L.
- In:
The journal of business : B
45
(
1972
)
4
,
pp. 485-496
Persistent link: https://www.econbiz.de/10002663783
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2
Innovation diffusion in a dynamic potential adopter population
Mahajan, Vijay
;
Peterson, Robert A.
- In:
Management science : journal of the Institute for …
24
(
1978
),
pp. 1589-1597
Persistent link: https://www.econbiz.de/10002414872
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