Innovation diffusion in a dynamic potential adopter population
Year of publication: |
1978
|
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Authors: | Mahajan, Vijay ; Peterson, Robert A. |
Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 24.1978, p. 1589-1597
|
Subject: | Innovation | Vereinigte Staaten |
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