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~language:"ita"
~subject:"Firmenimage"
~subject:"Markenartikel"
~subject:"Markenimage"
~type_genre:"Article in journal"
~type_genre:"Conference paper"
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Commercio : rivista di economia e politica commerciale
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Sviluppo, sostenibilità e competitività delle aziende : il contributo degli economisti aziendali
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I nuovi equilibri competitivi tra le marche negli assortimenti commerciali
Fornari, Daniele
;
Grandi, Sebastiano
;
Fornari, Edoardo
; …
- In:
Sviluppo, sostenibilità e competitività delle aziende …
,
(pp. 249-267)
.
2017
Persistent link: https://www.econbiz.de/10011780395
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2
Immagine e determinanti d'acquisto di un olio d'oliva locale nel mercato giapponese : un caso di studio
Guido, Gianluigi
;
Peluso, Alessandro M.
;
Pino, Giovanni
; …
- In:
Piccola impresa
(
2010
)
3
,
pp. 91-112
Persistent link: https://www.econbiz.de/10009390197
Saved in:
3
Il made in Italy come immaginario collettivo : un modello degli investimenti in stereotipi
Bellanca, Nicolò
;
Canitano, Giovanni
- In:
Economia e politica industriale
35
(
2008
)
3
,
pp. 155-179
Persistent link: https://www.econbiz.de/10003809707
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4
I marchi dell'industria e della distribuzione : valori e ruoli nell'offerta al consumatore ; numero monografico
In:
Commercio : rivista di economia e politica commerciale
17
(
1996
)
54
Persistent link: https://www.econbiz.de/10001199008
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