Immagine e determinanti d'acquisto di un olio d'oliva locale nel mercato giapponese : un caso di studio
di Gianluigi Guido, Alessandro M. Peluso, Giovanni Pino e Ilaria Bruno
| Year of publication: |
2010
|
|---|---|
| Authors: | Guido, Gianluigi ; Peluso, Alessandro M. ; Pino, Giovanni ; Bruno, Ilaria |
| Published in: |
Piccola impresa. - Urbino : Montefeltro, ISSN 0394-7947, ZDB-ID 1089078-6. - 2010, 3, p. 91-112
|
| Subject: | Olivenöl | Olive oil | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Italien | Italy | Japan |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal ; Fallstudie ; Case study |
| Language: | Italian |
| Notes: | Zsfassung in engl. Sprache |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009390197