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Yeo, Eunjung
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국내 신용카드사 제공서비스 분석과 시사점 : 할인 및 적립 혜택을 중심으로(Analyzing the Pattern of Credit Card Companies’ Optional Services Based on Consumers’ Credit Card Usage in the Korean Credit Card Industry...
Yeo, Eunjung
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2019
Korean Abstract: 본 논문은 소비자의 신용카드 사용행태 고찰을 바탕으로 국내 신용카드사의 제공서비스를 분석하고 관련 시사점을 제시한다. 소비자의 신용카드 사용행태 가운데 두드러진 점은 신용카드 선택에 있어서 가장...
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