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~person:"Tavis, Lee A."
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Marktforschung
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Tavis, Lee A.
Alart, Ginés G.
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Bigné Alcañiz, J. Enrique
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Gibson, Donald M. T.
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Iffland, Charles P.
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Ospina Silva, José Miguel
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Stanford University / International Center for the Advancement of Management Education
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Casos en "marketing."
Gibson, Donald M. T.
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Iffland, Charles P.
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1967
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