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Reputación de universidades
Haldane, John
;
Naval Durán, Concepción
;
Younger, Rupert
; …
-
2015
Persistent link: https://www.econbiz.de/10011479821
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2
Semiótica del consumo : una aproximación a la publicidad desde sus signos
Yalán Dongo, Eduardo
-
2018
-
Primera edición
Persistent link: https://www.econbiz.de/10012031319
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3
Papel del posicionamiento del distribuidor en la relación entre la marca de distribuidor y lealtad al establecimiento comercial
González-Benito, Oscar
;
Martos-Partal, Mercedes
-
2010
Persistent link: https://www.econbiz.de/10010422529
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4
La marca como activo estratégico de la empresa española : posición actual y perspectivas
Cerviño, Julio
;
Durán Herrera, Juan José
- In:
Papeles de economía española
132
(
2012
),
pp. 82-96
Persistent link: https://www.econbiz.de/10009565698
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5
Pricing and marketing rules with brand loyalty
Valdés Prieto, Salvador
-
2002
Persistent link: https://www.econbiz.de/10001824903
Saved in:
6
Las marcas en la configuración del sector servicios : una visión en escorzo
Casares Ripol, Javier
;
Aranda García, Evangelina
- In:
Información comercial española : ICE : revista de …
(
2000
),
pp. 83-94
Persistent link: https://www.econbiz.de/10001545514
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