Semiótica del consumo : una aproximación a la publicidad desde sus signos
Eduardo Yalán Dongo
| Year of publication: |
setiembre de 2018 ; Primera edición
|
|---|---|
| Authors: | Yalán Dongo, Eduardo |
| Publisher: |
Lima (Peru) : Universidad Peruana de Ciencias Aplicadas |
| Subject: | Semiotik | Semiotics | Werbewirkung | Advertising effects | Markenführung | Brand management | Peru |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 173 Seiten Illustrationen |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | Spanish |
| ISBN: | 978-612-318-160-4 |
| Other identifiers: | 10.19083/978-612-318-160-4 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012031319