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~language:"und"
~person:"Girard, Tulay"
~person:"Jaramillo, Fernando"
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Girard, Tulay
Jaramillo, Fernando
Laukkanen, Tommi
Scharf, Edson Roberto
Baumann, Chris
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The international journal of bank marketing : IJBM
5
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The advertising of corporate social responsibility in a Brazilian bank
Scharf, Edson Roberto
;
Fernandes, Josiane
- In:
The international journal of bank marketing : IJBM
31
(
2013
)
1
,
pp. 24-37
Persistent link: https://www.econbiz.de/10010070531
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2
Corporate social responsibility to build strong Brazilian bank brand
Scharf, Edson Roberto
;
Fernandes, Josiane
;
Kormann, …
- In:
The international journal of bank marketing : IJBM
30
(
2012
)
6
,
pp. 436-452
Persistent link: https://www.econbiz.de/10010015285
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3
Salesperson resistance to change: an empirical investigation of antecedents and outcomes
Jaramillo, Fernando
;
Mulki, Jay Prakash
;
Onyemah, Vincent
; …
- In:
The international journal of bank marketing : IJBM
30
(
2012
)
7
,
pp. 548-567
Persistent link: https://www.econbiz.de/10010026085
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4
Consumer-based brand equity in banking industry: A comparison of local and global banks in Turkey
Pinar, Musa
;
Girard, Tulay
;
Eser, Zeliha
- In:
The international journal of bank marketing : IJBM
30
(
2012
)
5
,
pp. 359-376
Persistent link: https://www.econbiz.de/10009996184
Saved in:
5
Ethical reputation and value received: customer perceptions
Mulki, Jay Prakash
;
Jaramillo, Fernando
- In:
The international journal of bank marketing : IJBM
29
(
2011
)
5
,
pp. 358-373
Persistent link: https://www.econbiz.de/10009181204
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