Ramamoorthy, C.; Selladurai, V.; Ranganathan, Rajesh - In: International Journal of Logistics Economics and … 4 (2012) 1/2, pp. 55-75
Nowadays, organisations that provide good customer service, gain a competitive advantage over organisations that do not. Customer service effectiveness is a critical measure of success for all organisations. This can be evaluated through customer feedbacks which tells about the organisation's...