PLOSCARU, Claudia- Cristina; MUNTEANU, Claudiu-Cătălin; … - In: SEA - Practical Application of Science (2014) 5, pp. 527-532
Integrating corporate governance into brand management is fundamental for protecting shareholders, considering the … management come into question. Finally, we propose six corporate governance instruments for brand management: performance …, simultaneous and retroactive governance. Moreover, we highlight the importance of transition management when changes to brand …