The 22 Immutable Laws of Branding
Year of publication: |
2001
|
---|---|
Authors: | Ries, Al ; Ries, Laura |
Published in: |
Symphonya. Emerging Issues in Management. - University of Milano-Bicocca. - 2001, 1 Brand Equity, 4
|
Publisher: |
University of Milano-Bicocca |
Subject: | Brand | Brand Management | Global Branding | Laws of Branding | Marketing Management DOI:http://dx.doi.org/10.4468/2001.1.04ries.ries |
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