Ngo, Liem Viet; O'Cass, Aron - In: Journal of Business Research 66 (2013) 8, pp. 1134-1142
Innovation and the customer participation are central issues in research focusing on the performance of firms. However … customer participation and how they work together to enhance the quality of services and drive firm performance. Drawing on the … literature focusing on firm capabilities and relationship management particularly customer participation, this study proposes …