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Business review
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Are your messagas getting through?
Beckman, M. Dale
- In:
Journal of marketing
31
(
1967
)
3
,
pp. 34-38
Persistent link: https://www.econbiz.de/10001892856
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Canadian life style : values and attributes of the Canadian consumer
Beckman, M. Dale
- In:
Problems in Canadian marketing : [papers]
,
(pp. 29-53)
.
1977
Persistent link: https://www.econbiz.de/10001892895
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The process of new product adoption
Beckman, M. Dale
- In:
Business review
30
(
1971
)
3
,
pp. 33-42
Persistent link: https://www.econbiz.de/10001892906
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