The process of new product adoption
Year of publication: |
1971
|
---|---|
Authors: | Beckman, M. Dale |
Published in: |
Business review. - Seattle, Wash. : School, ZDB-ID 196371-5. - Vol. 30.1971, 3, p. 33-42
|
Subject: | Produktgestaltung | Arzneimittelmarkt | Vereinigte Staaten |
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