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Carrillat, François A.
3
Jaramillo, Fernando
2
d'Astous, Alain
2
Carrillat, Francois A.
1
Carrillat, François A
1
Gebhardt, Gary F.
1
Lazure, Josianne
1
Lee, James M.
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Locander, William B.
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Mulki, Jay P.
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Riggle, Robert J.
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European journal of marketing : EJM
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of service industry management : IJSIM
1
Journal of advertising research
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Psychology & marketing
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1
For Better, for Worse? What to Do when Celebrity Endorsements Go Bad
Carrillat, François A
;
d'Astous, Alain
;
Lazure, Josianne
- In:
Journal of advertising research
53
(
2013
)
1
,
pp. 15-30
Persistent link: https://www.econbiz.de/10010105387
Saved in:
2
The sponsorship-advertising interface: is less better for sponsors?
Carrillat, François A.
;
d'Astous, Alain
- In:
European journal of marketing : EJM
46
(
2012
)
3
,
pp. 562-575
Persistent link: https://www.econbiz.de/10009846077
Saved in:
3
Cognitive segmentation: Modeling the structure and content of customers' thoughts
Carrillat, François A.
;
Riggle, Robert J.
;
Locander, …
- In:
Psychology & marketing
26
(
2009
)
6
,
pp. 479-506
Persistent link: https://www.econbiz.de/10008249983
Saved in:
4
The validity of the SERVQUAL and SERVPERF scales: A meta-analytic view of 17 years of research across five continents
Carrillat, François A.
;
Jaramillo, Fernando
;
Mulki, Jay P.
- In:
International journal of service industry management : IJSIM
18
(
2007
)
5
,
pp. 472-490
Persistent link: https://www.econbiz.de/10007799771
Saved in:
5
A meta-analysis of the relationship between market orientation and business performance: evidence from five continents
Rodriguez Cano, Cynthia
;
Carrillat, Francois A.
; …
- In:
International journal of research in marketing : IJRM ; …
21
(
2004
)
2
,
pp. 179-200
Persistent link: https://www.econbiz.de/10006165037
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