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Costa, Patrício
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Machado, Joana César
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Lencastre, Paulo
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Vacas-de-Carvalho, Leonor
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de Carvalho, Leonor Vacas
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de Lencastre, Paulo
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The journal of brand management : an international journal
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The journal of product & brand management
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Brand mergers: examining consumers' responses to name and logo design
Machado, Joana César
;
Vacas-de-Carvalho, Leonor
; …
- In:
The journal of product & brand management
21
(
2012
)
6
,
pp. 418-428
Persistent link: https://www.econbiz.de/10010018117
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Rebranding mergers: How attitudes influence consumer choices?
Machado, Joana César
;
de Lencastre, Paulo
;
de …
- In:
The journal of brand management : an international journal
19
(
2012
)
6
,
pp. 513-525
Persistent link: https://www.econbiz.de/10009841164
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