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Hultén, Bertil
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European business review : EBR ; the official journal of the International Management Centres, Europe
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International journal of retail & distribution management
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Sensory cues and shoppers' touching behaviour: the case of IKEA
Hultén, Bertil
- In:
International journal of retail & distribution management
40
(
2012
)
4
,
pp. 273-290
Persistent link: https://www.econbiz.de/10009843197
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Sensory marketing: the multi-sensory brand-experience concept
Hultén, Bertil
- In:
European business review : EBR ; the official journal …
23
(
2011
)
3
,
pp. 256-274
Persistent link: https://www.econbiz.de/10009029289
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3
Från distributionskanaler till orkestrerade nätverk : en studie om fabrikanters kanalval och samarbete med återförsäljare i svensk byggmaterialindustri
Hultén, Bertil
Persistent link: https://www.econbiz.de/10004087277
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