Sensory marketing: the multi-sensory brand-experience concept
Year of publication: |
2011
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Authors: | Hultén, Bertil |
Published in: |
European business review : EBR ; the official journal of the International Management Centres, Europe. - Bradford : Emerald, ISSN 0955-534X, ZDB-ID 10492549. - Vol. 23.2011, 3 (17.5.), p. 256-274
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