Bourlakis, M.; Papagiannidis, S.; Fox, Helen - In: International Journal of E-Business Research (IJEBR) 4 (2008) 3, pp. 64-76
Shopping online has emerged as one of the most popular Internet applications, providing a plethora of purchasing opportunities for consumers and sales challenges for retailers. The aim of this paper is to shed further light on the past and present status of the e-consumer phenomenon, by looking...