Chitu, Ioana Bianca; Tecău, Alina Simona - In: Annals of the University of Petrosani, Economics 12 (2012) 3, pp. 27-38
Starting from the idea that nowadays the companies use the promotion and communication by event more and more because of the advantages it entails, this paper uses the marketing quantitative research as a tool and it's scope is to present the opinions and the attitudes of the people that...