CONSULTANCY SERVICES IN MARKETING AND MANAGEMENT - GROWTH FACTOR OF COMPETITIVENESS FOR SMALL AND MEDIUM ENTERPRISES

Small and medium enterprises have played and still play a vital role in any national economy, representing an important factor of economic growth. European Union attached and still attaches a great importance to entrepreneurial spirit development and puts a considerable accent on innovative practices development for the purpose of enterprises establishment and development. Given these considerations, the paper proposes that through a qualitative marketing research, focus-group, to highlight the need for consulting services in marketing to Small and Medium Enterprises.