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Search: person:"Venkatesh, Alladi"
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Venkatesh, Alladi
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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1
Special Issue on India: Macromarketing Perspectives
Venkatesh, Alladi
- In:
Journal of macromarketing : examining the interactions …
32
(
2012
)
3
,
pp. 247-252
Persistent link: https://www.econbiz.de/10010018413
Saved in:
2
Special Issue on India: Journal of Macromarketing, 2012
Venkatesh, Alladi
- In:
Journal of macromarketing : examining the interactions …
30
(
2010
)
3
,
pp. 302-303
Persistent link: https://www.econbiz.de/10008443794
Saved in:
3
Using Lexical Semantic Analysis to Derive Online Brand Positions: An Application to Retail Marketing Research
Aggarwal, Praveen
;
Vaidyanathan, Rajiv
;
Venkatesh, Alladi
- In:
Journal of retailing
85
(
2009
)
2
,
pp. 145-158
Persistent link: https://www.econbiz.de/10008259748
Saved in:
4
Using Lexical Semantic Analysis to Derive Online Brand Positions: An Application to Retail Marketing Research
Aggarwal, Praveen
;
Vaidyanathan, Rajiv
;
Venkatesh, Alladi
- In:
Journal of retailing
85
(
2009
)
2
,
pp. 145-159
Persistent link: https://www.econbiz.de/10008889578
Saved in:
5
Further evolving the new dominant logic of marketing: from services to the social construction of markets
Penaloza, Lisa
;
Venkatesh, Alladi
- In:
Marketing theory
6
(
2006
)
3
,
pp. 299-316
Persistent link: https://www.econbiz.de/10007599873
Saved in:
6
Arts and aesthetics: marketing and cultural production
Venkatesh, Alladi
;
Meamber, Laurie A.
- In:
Marketing theory
6
(
2006
)
1
,
pp. 11-39
Persistent link: https://www.econbiz.de/10007260515
Saved in:
7
Beyond Adoption: Development and Application of a Use-Diffusion Model
Shih, Chuan-Fong
;
Venkatesh, Alladi
- In:
Journal of marketing
68
(
2004
)
1
,
pp. 59-72
Persistent link: https://www.econbiz.de/10005929507
Saved in:
8
Reviews and Communications - Invited Commentary - Postmodernism Perspectives for Macromarketing: An Inquiry into the Global Information and Sign Economy
Venkatesh, Alladi
- In:
Journal of macromarketing : examining the interactions …
19
(
1999
)
2
,
pp. 153-169
Persistent link: https://www.econbiz.de/10006910952
Saved in:
9
Cybermarketscapes and consumer freedoms and identities
Venkatesh, Alladi
- In:
European journal of marketing : EJM
32
(
1998
)
7-8
,
pp. 664-676
Persistent link: https://www.econbiz.de/10006098571
Saved in:
10
Consumption and Marketing: Macro Dimensions
Belk, Russell
;
Dholakia, Nikhilesh
;
Venkatesh, Alladi
; …
- In:
Journal of macromarketing : examining the interactions …
16
(
1996
)
2
,
pp. 107-108
Persistent link: https://www.econbiz.de/10006930810
Saved in:
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