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~person:"Çengel, Özgür"
~subject:"Customer value"
~subject:"IT-gestütztes Marketing"
~subject:"Marktforschung"
~subject:"Multichannel strategy"
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Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
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ECONIS (ZBW)
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Customer preferences of multichannel operations in the context of omnichannel world
Öztek, M. Yaman
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Çengel, Özgür
- In:
Managing customer experiences in an omnichannel world : …
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(pp. 43-54)
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2021
Persistent link: https://www.econbiz.de/10012492086
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Customer experience management in omnichannel retailing
Çakiroğlu, K. Ilgın
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Çengel, Özgür
- In:
Managing customer experiences in an omnichannel world : …
,
(pp. 97-113)
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2021
Persistent link: https://www.econbiz.de/10012492289
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