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~person:"Šerić, Maja"
~source:"econis"
~subject:"Brand image"
~subject:"Marketingtheorie"
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Brand image
Marketingtheorie
Marketing management
8
Marketingmanagement
8
Brand management
6
Markenführung
6
Markenimage
5
Beziehungsmarketing
4
Consumer behaviour
4
Konsumentenverhalten
4
Relationship marketing
4
Croatia
3
Integrated marketing communications (IMC)
3
Kroatien
3
Brand loyalty
2
Hotel industry
2
Hotellerie
2
Advanced technology
1
Affective commitment
1
Basic principles
1
Brand
1
Brand equity
1
Communication
1
Communication consistency
1
Confidence
1
Customer satisfaction
1
Customer-brand relationships
1
Destination brand equity
1
Destination management
1
Destinationsmanagement
1
Employee retention
1
Fast-food restaurant brands
1
Gastgewerbe
1
Gastronomie
1
Hospital
1
Hospitality industry
1
Integrated marketing communications
1
Internal communication
1
Interne Kommunikation
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Internet marketing
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Šerić, Maja
Kotler, Philip
25
Keller, Kevin Lane
22
Homburg, Christian
14
Sheth, Jagdish N.
13
Perreault, William D.
9
Hunt, Shelby D.
8
Kleinaltenkamp, Michael
8
Kuß, Alfred
8
McCarthy, Edmund Jerome
8
Walker, Orville C.
8
Krohmer, Harley
7
Tadajewski, Mark
7
Wensley, Robin
7
Kumar, V.
6
Melewar, T. C.
6
Mullins, John W.
6
Aghazadeh, Hashem
5
Bruhn, Manfred
5
Cannon, Joseph P.
5
Eisend, Martin
5
Foroudi, Pantea
5
Grönroos, Christian
5
Kitchen, Philip J.
5
O'Cass, Aron
5
Pilarczyk, Bogna
5
Baker, Stephen
4
Bang Nguyen Viet
4
Burmann, Christoph
4
Dekimpe, Marnik G.
4
Freiling, Jörg
4
Gierl, Heribert
4
Hirvonen, Saku
4
Jaworski, Bernard J.
4
Kollmann, Tobias
4
Laukkanen, Tommi
4
Lehmann, Donald R.
4
MacInnis, Deborah J.
4
Shaw, Eric H.
4
Siano, Alfonso
4
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European journal of marketing : EJM
1
International journal of hospitality management
1
Journal of hospitality marketing & management
1
Market : review for marketing theory and practice
1
Tourism review
1
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ECONIS (ZBW)
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1
The impact of integrated marketing communications consistency on destination brand equity in times of uncertainty : the case of Croatia
Šerić, Maja
;
Mikulić, Josip
- In:
Tourism review
78
(
2023
)
3
,
pp. 697-711
Persistent link: https://www.econbiz.de/10014301838
Saved in:
2
Relationships between social Web, IMC and overall brand equity : an empirical examination from the cross-cultural perspective
Šerić, Maja
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 646-667
Persistent link: https://www.econbiz.de/10011698257
Saved in:
3
Exploring integrated marketing communications, brand awareness, and brand image in hospitality marketing : a cross-cultural apporach
Šerić, Maja
;
Gil Saura, Irene
;
Mikulić, Josip
- In:
Market : review for marketing theory and practice
28
(
2016
)
2
,
pp. 159-172
Persistent link: https://www.econbiz.de/10011709074
Saved in:
4
How can integrated marketing communications and advanced technology influence the creation of customer-based brand equity? : evidence from the hospitality industry
Šerić, Maja
;
Gil Saura, Irene
;
Ruiz-Molina, María Eugenia
- In:
International journal of hospitality management
39
(
2014
),
pp. 144-156
Persistent link: https://www.econbiz.de/10010389390
Saved in:
5
ICT, IMC, and brand equity in high-quality hotels of Dalmatia : an analysis from guest perceptions
Šerić, Maja
;
Gil Saura, Irene
- In:
Journal of hospitality marketing & management
21
(
2012
)
7/8
,
pp. 821-851
Persistent link: https://www.econbiz.de/10009688552
Saved in:
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