How can integrated marketing communications and advanced technology influence the creation of customer-based brand equity? : evidence from the hospitality industry
Year of publication: |
2014
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Authors: | Šerić, Maja ; Gil Saura, Irene ; Ruiz-Molina, María Eugenia |
Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 39.2014, p. 144-156
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Subject: | Integrated marketing communications | Advanced technology | Brand equity | Brand image | Perceived quality | Brand loyalty | Markenimage | Markenführung | Brand management | Marketingmanagement | Marketing management | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour |
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