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~person:"Šerić, Maja"
~subject:"Brand management"
~subject:"Internet marketing"
~subject:"KMU"
~subject:"Unternehmenserfolg"
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Brand management
Internet marketing
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Marketing management
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Marketingmanagement
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Markenführung
6
Brand image
5
Markenimage
5
Beziehungsmarketing
4
Consumer behaviour
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4
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3
Integrated marketing communications (IMC)
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Brand
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Brand equity
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Communication
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Communication consistency
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Destination brand equity
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Destinationsmanagement
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Employee retention
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Fast-food restaurant brands
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Gastronomie
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Šerić, Maja
Keller, Kevin Lane
19
O'Cass, Aron
15
Melewar, T. C.
14
Laukkanen, Tommi
11
Adeola, Ogechi
10
Brettel, Malte
9
Gilmore, Audrey
9
Hinson, Robert
9
Morgan, Neil A.
9
Ngo, Liem Viet
9
Reijonen, Helen
9
Vrontis, Demetris
9
Baumgarth, Carsten
8
Chaffey, Dave
8
Ko, Eunju
8
O'Dwyer, Michele
8
Ozuem, Wilson
8
Didonet, Simone Regina
7
Foroudi, Pantea
7
Kitchen, Philip J.
7
MacInnis, Deborah J.
7
Thurasamy Ramayah
7
Urde, Mats
7
Aaker, David A.
6
Balmer, John M. T.
6
Bodlaj, Mateja
6
Boso, Nathaniel
6
Burmann, Christoph
6
Crick, Dave
6
Fritz, Wolfgang
6
Hirvonen, Saku
6
Karjaluoto, Heikki
6
Kumar, V.
6
Mohammad Falahat
6
Mutum, Dilip S.
6
Nwankwo, Sonny
6
Pitt, Leyland F.
6
Ratten, Vanessa
6
Smith, Katherine Taken
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European journal of marketing : EJM
1
European management journal
1
International journal of hospitality management
1
Journal of hospitality marketing & management
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Market : review for marketing theory and practice
1
Tourism review
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ECONIS (ZBW)
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1
The impact of integrated marketing communications consistency on destination brand equity in times of uncertainty : the case of Croatia
Šerić, Maja
;
Mikulić, Josip
- In:
Tourism review
78
(
2023
)
3
,
pp. 697-711
Persistent link: https://www.econbiz.de/10014301838
Saved in:
2
How can perceived consistency in marketing communications influence customer-brand relationship outcomes?
Šerić, Maja
;
Ozretić Došen, Đurđana
;
Škare, Vatroslav
- In:
European management journal
38
(
2020
)
2
,
pp. 335-343
Persistent link: https://www.econbiz.de/10012211873
Saved in:
3
Relationships between social Web, IMC and overall brand equity : an empirical examination from the cross-cultural perspective
Šerić, Maja
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 646-667
Persistent link: https://www.econbiz.de/10011698257
Saved in:
4
Exploring integrated marketing communications, brand awareness, and brand image in hospitality marketing : a cross-cultural apporach
Šerić, Maja
;
Gil Saura, Irene
;
Mikulić, Josip
- In:
Market : review for marketing theory and practice
28
(
2016
)
2
,
pp. 159-172
Persistent link: https://www.econbiz.de/10011709074
Saved in:
5
How can integrated marketing communications and advanced technology influence the creation of customer-based brand equity? : evidence from the hospitality industry
Šerić, Maja
;
Gil Saura, Irene
;
Ruiz-Molina, María Eugenia
- In:
International journal of hospitality management
39
(
2014
),
pp. 144-156
Persistent link: https://www.econbiz.de/10010389390
Saved in:
6
Loyalty in high-quality hotels of Croatia : from marketing initiatives to customer brand loyalty creation
Šerić, Maja
;
Gil Saura, Irene
;
Mollá Descals, Alejandro
- In:
Journal of relationship marketing : innovations & …
12
(
2013
)
2
,
pp. 114-140
Persistent link: https://www.econbiz.de/10009774824
Saved in:
7
ICT, IMC, and brand equity in high-quality hotels of Dalmatia : an analysis from guest perceptions
Šerić, Maja
;
Gil Saura, Irene
- In:
Journal of hospitality marketing & management
21
(
2012
)
7/8
,
pp. 821-851
Persistent link: https://www.econbiz.de/10009688552
Saved in:
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