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~person:"Šerić, Maja"
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Šerić, Maja
Ringle, Christian M.
63
Sarstedt, Marko
57
Hair, Joseph F.
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Wirtz, Bernd W.
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Hildebrandt, Lutz
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Temme, Dirk
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Fongsuwan, Wanno
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Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
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Journal of service theory and practice : JSTP
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Journal of vacation marketing : an international journal
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ECONIS (ZBW)
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Customer-based brand equity building : empirical evidence from Croatian upscale hotels
Šerić, Maja
;
Gil Saura, Irene
;
Mikulić, Josip
- In:
Journal of vacation marketing : an international journal
23
(
2017
)
2
,
pp. 133-144
Persistent link: https://www.econbiz.de/10011951149
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2
Can advanced technology affect customer-based brand equity in service firms? : an empirical study in upscale hotels
Šerić, Maja
;
Gil Saura, Irene
;
Mollá Descals, Alejandro
- In:
Journal of service theory and practice : JSTP
26
(
2016
)
1
,
pp. 2-27
Persistent link: https://www.econbiz.de/10011421818
Saved in:
3
Loyalty in high-quality hotels of Croatia : from marketing initiatives to customer brand loyalty creation
Šerić, Maja
;
Gil Saura, Irene
;
Mollá Descals, Alejandro
- In:
Journal of relationship marketing : innovations & …
12
(
2013
)
2
,
pp. 114-140
Persistent link: https://www.econbiz.de/10009774824
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