Customer-based brand equity building : empirical evidence from Croatian upscale hotels
Maja Šerić and Irene Gil-Saura, Josip Mikulić
| Year of publication: |
April 2017
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|---|---|
| Authors: | Šerić, Maja ; Gil Saura, Irene ; Mikulić, Josip |
| Published in: |
Journal of vacation marketing : an international journal. - London : Sage, ISSN 1356-7667, ZDB-ID 1352663-7. - Vol. 23.2017, 2, p. 133-144
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| Subject: | affective commitment | customer-based brand equity | image | loyalty | trust | Markenimage | Brand image | Hotellerie | Hotel industry | Beziehungsmarketing | Relationship marketing | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Kroatien | Croatia | Strukturgleichungsmodell | Structural equation model | Vertrauen | Confidence |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/1356766716634151 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011951149