//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Aaker, David A."
~person:"Ferdinand, Hans-Michael"
~person:"Gabszewicz, Jean Jaskold"
~person:"Haritchabalet, Carole"
~subject:"Theory"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Advertising Industry"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Theory
Werbewirtschaft
13
Advertising industry
12
Advertising
9
Werbung
9
Theorie
6
Incomplete market
5
Market entry
5
Markteintritt
5
Unvollkommener Markt
5
Press publisher
4
Presseverlag
4
Advertising Agency
3
Advertising Industry
3
Agencies
3
Awards
3
Brand Management
3
Branding
3
Cannes Festival
3
Communication
3
Creativity
3
Marketing
3
Marketing-Communications
3
Werbefestival Cannes
3
Werbewirkung
3
Advertising effects
2
Business network
2
Extensive form game
2
Extensives Spiel
2
Market concentration
2
Print advertising
2
Printwerbung
2
Unternehmenskonzentration
2
Unternehmensnetzwerk
2
Wettbewerb
2
Betriebsführung
1
Brand management
1
Competition
1
Dienstleistung
1
Dienstleistung (STW)
1
more ...
less ...
Online availability
All
Free
2
Type of publication
All
Book / Working Paper
6
Type of publication (narrower categories)
All
Arbeitspapier
5
Graue Literatur
5
Non-commercial literature
5
Working Paper
5
Amtsdruckschrift
1
Government document
1
Language
All
English
6
Author
All
Aaker, David A.
Ferdinand, Hans-Michael
Gabszewicz, Jean Jaskold
Haritchabalet, Carole
Berndt, Ernst R.
5
Laussel, Didier
5
Silk, Alvin J.
5
Sonnac, Nathalie
5
Calvano, Emilio
3
Erickson, Gary M.
3
Jullien, Bruno
3
Pethig, Rüdiger
3
Anderson, Simon P.
2
Dukes, Anthony
2
Gal-Or, Esther
2
Kind, Hans Jarle
2
Mooij, Marieke K. de
2
Nöcker, Ralf
2
Peitz, Martin
2
Schachtner, Dirk
2
Schjelderup, Guttorm
2
Schmalen, Helmut
2
Vanhonacker, Wilfried R.
2
Ahlers, Grit Mareike
1
Ambrus, Attila
1
Arzaghi, Mohammad
1
Bogs, Nicolas W.
1
Bolton, Ruth N.
1
Bosman, Ciska M.
1
Bouncken, Ricarda B.
1
Brax, Saara A.
1
Bredehorn, Saskia
1
Bruhn, Manfred
1
Bultez, Alain V.
1
Caumont, Daniel
1
Davis, James C.
1
Easley, Robert F.
1
Evans, David S.
1
Ferrando Yáñez, Jorge Andrés
1
Gary-Bobo, Robert
1
Gianfreda, Giuseppina
1
Gunadhi, Himawan
1
more ...
less ...
Published in...
All
Série des documents de travail / Centre de Recherche en Économie et Statistique
3
CORE discussion paper : DP
2
Prentice-Hall international series in management
1
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Network effects in the press and advertising industries
Gabszewicz, Jean Jaskold
;
Laussel, Didier
;
Sonnac, Nathalie
-
2002
Persistent link: https://www.econbiz.de/10001732849
Saved in:
2
Concentration in the press industry and the theory of the "circulation spiral"
Gabszewicz, Jean Jaskold
;
Laussel, Didier
;
Sonnac, Nathalie
-
2002
Persistent link: https://www.econbiz.de/10001732860
Saved in:
3
Two-sided network effects and competition : an application to media industries
Ferrando Yáñez, Jorge Andrés
;
Gabszewicz, Jean Jaskold
; …
-
2004
Persistent link: https://www.econbiz.de/10002170635
Saved in:
4
Network effects in the press and advertising industries
Gabszewicz, Jean Jaskold
;
Laussel, Didier
;
Sonnac, Nathalie
-
2002
Persistent link: https://www.econbiz.de/10001771883
Saved in:
5
Concentration in the press industry and the theory of the "circulation spiral"
Gabszewicz, Jean Jaskold
;
Laussel, Didier
;
Sonnac, Nathalie
-
2002
Persistent link: https://www.econbiz.de/10001771884
Saved in:
6
Advertising management
Aaker, David A.
(
ed.
);
Myers, John G.
(
contributor
)
-
1975
Persistent link: https://www.econbiz.de/10000055005
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->