Advertising management
Year of publication: |
1975
|
---|---|
Other Persons: | Aaker, David A. (ed.) ; Myers, John G. (contributor) |
Publisher: |
Englewood Cliffs, NJ : Prentice-Hall |
Subject: | Werbungsbetrieb | Werbungsforschung | Marktforschung | Werbungsmittel | Betriebsführung | Werbung | Advertising | Werbewirtschaft | Advertising industry | Management | Theorie | Theory |
Description of contents: | Table of Contents [external.dandelon.com] |
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Jugenheimer, Donald W., (2015)
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Applying principles of management innovation in advertising agencies
Rubik, Andrea, (2021)
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Advertising theory and practice
Sandage, C. H., (1979)
- More ...
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Aaker, David A., (1987)
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Myers, John G., (1968)
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Some basic factors in long range economic projections
Myers, John G., (1972)
- More ...