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~person:"Aaker, Jennifer"
~person:"Hogan, Suzanne"
~subject:"Brand"
~subject:"Messung"
~subject:"Retail trade"
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Aaker, Jennifer
Hogan, Suzanne
Benet-Martínez, Verónica
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Brand management ; Vol. 2
1
Corporate brand and corporate reputation
1
Cross-cultural and critical perspectives on brands
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The evolution of brands : from signals of quality to storehouses of trust
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ECONIS (ZBW)
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Consumption symbols as carriers of culture : a study of Japanese and Spanish brand personality constructs
Aaker, Jennifer
;
Benet-Martínez, Verónica
;
Garolera, Jordi
-
2010
Persistent link: https://www.econbiz.de/10003924374
Saved in:
2
Dimensions of brand personality
Aaker, Jennifer
-
2009
Persistent link: https://www.econbiz.de/10003784566
Saved in:
3
Brand-building : finding the touchpoints that count
Hogan, Suzanne
;
Almquist, Eric
;
Glynn, Simon E.
-
2009
Persistent link: https://www.econbiz.de/10003785150
Saved in:
4
Consumption symbols as carriers of culture : a study of Japanese and Spanish brand personality constructs
Aaker, Jennifer
;
Benet-Martínez, Verónica
;
Garolera, Jordi
-
2009
Persistent link: https://www.econbiz.de/10003785277
Saved in:
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