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~person:"Aalberts, Robert J."
~person:"Hou, Jianwei"
~subject:"Marktsegmentierung"
~subject:"Online-Marketing"
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Aalberts, Robert J.
Hou, Jianwei
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Handbook on ethics and marketing
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International journal of electronic marketing and retailing : IJEMR
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ECONIS (ZBW)
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New telecommunication technologies, big data and online behavioral advertising : do we need an ethical analysis?
Nill, Alexander F.
;
Aalberts, Robert J.
;
Li, Herman
; …
- In:
Handbook on ethics and marketing
,
(pp. 387-423)
.
2015
Persistent link: https://www.econbiz.de/10011302035
Saved in:
2
A classification of online bidders in a private value auction : evidence from eBay
Hou, Jianwei
;
Rego, Cesar
- In:
International journal of electronic marketing and …
1
(
2006/07
)
4
,
pp. 322-338
Persistent link: https://www.econbiz.de/10003543553
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