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~person:"Aalst, Marcel van"
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Aalst, Marcel van
Hoekstra, Janita Cornelia
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Hoekstra, J.C.
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Verhoef, Peter C.
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Bijmolt, Tammo H. A.
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Hoekstra, J.
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Franses, Philip Hans
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Hoekstra, Joris S. C. M.
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Huizingh, K.R.E.
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Rotterdam Institute for Business Economic Studies
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ECONIS (ZBW)
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The effectiveness of direct response radio commercials
Verhoef, Peter C.
;
Hoekstra, Janita Cornelia
;
Aalst, …
-
1998
Persistent link: https://www.econbiz.de/10000990719
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