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~person:"Aashish, Kumar"
~subject:"Brand"
~subject:"Deutschland"
~subject:"Multinationales Unternehmen"
~type_genre:"Article in journal"
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Aashish, Kumar
Diamantopoulos, Adamantios
10
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5
Leonidou, Leonidas C.
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Kraus, Sascha
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Sichtmann, Christina
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Wagner, Joachim
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ECONIS (ZBW)
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Think global and buy global : the influence of global identity on indian consumers' behaviour toward Chinese smartphone brands
Raman, Prashant
;
Aashish, Kumar
- In:
Journal of global marketing
34
(
2021
)
2
,
pp. 90-109
Persistent link: https://www.econbiz.de/10012515204
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Think global and buy global : the influence of global identity on Indian consumers' behaviour toward chinese smartphone brands
Raman, Prashant
;
Aashish, Kumar
- In:
Journal of global marketing
34
(
2021
)
2
,
pp. 90-109
Persistent link: https://www.econbiz.de/10012584504
Saved in:
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