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~person:"Ab Hamid, Siti Ngayesah"
~person:"Chen, Weifeng"
~subject:"Beziehungsmarketing"
~subject:"Produktqualität"
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Beziehungsmarketing
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Brand architecture
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Ab Hamid, Siti Ngayesah
Chen, Weifeng
Hakenes, Hendrik
7
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Suppliet, Moritz
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European journal of marketing : EJM
1
Journal of Islamic marketing
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Brand attributes, corporate brand image and customer loyalty of Islamic banks in Malaysia
Ab Hamid, Siti Ngayesah
;
Suharni Maulan
;
Jusoh, Wan …
- In:
Journal of Islamic marketing
14
(
2023
)
10
,
pp. 2404-2428
Persistent link: https://www.econbiz.de/10014428586
Saved in:
2
Corporate heritage brands, augmented role identity and customer satisfaction
Balmer, John M. T.
;
Chen, Weifeng
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1510-1521
Persistent link: https://www.econbiz.de/10011755156
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