Brand attributes, corporate brand image and customer loyalty of Islamic banks in Malaysia
Year of publication: |
2023
|
---|---|
Authors: | Ab Hamid, Siti Ngayesah ; Suharni Maulan ; Jusoh, Wan Jamaliah Wan |
Published in: |
Journal of Islamic marketing. - Bingley : Emerald, ISSN 1759-0841, ZDB-ID 2553045-8. - Vol. 14.2023, 10, p. 2404-2428
|
Subject: | Brand attribute | Corporate brand image | Emotional | Functional | Islamic bank | Loyalty | Spiritual | Markenimage | Brand image | Islamisches Finanzsystem | Islamic finance | Malaysia | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Markenarchitektur | Brand architecture | Kundenzufriedenheit | Customer satisfaction |
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