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~person:"Abarashi, Jamal"
~person:"Holton, Judith A."
~person:"Huarng, Kun-Huang"
~person:"Naderer, Gabriele"
~subject:"Marktforschung"
~type:"article"
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Marktforschung
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Abarashi, Jamal
Holton, Judith A.
Huarng, Kun-Huang
Naderer, Gabriele
Buber, Renate
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Qualitative Marktforschung in Theorie und Praxis : Grundlagen, Methoden, Anwendungen
5
Qualitative market research : an international journal
1
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ECONIS (ZBW)
6
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From "participant" to “friend” : the role of Facebook engagement in ethnographic research
Edirisingha, Prabash Aminda
;
Abarashi, Jamal
;
Ferguson, …
- In:
Qualitative market research : an international journal
20
(
2017
)
4
,
pp. 416-434
Persistent link: https://www.econbiz.de/10011814279
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2
Standortbestimmung aus theoretischer Perspektive
Naderer, Gabriele
- In:
Qualitative Marktforschung in Theorie und Praxis : …
,
(pp. 25-40)
.
2011
Persistent link: https://www.econbiz.de/10009232648
Saved in:
3
Das Image der qualitativen Marktforschung : Ergebnisse einer qualitativen Untersuchung
Holzhauer, Brigitte
;
Naderer, Gabriele
- In:
Qualitative Marktforschung in Theorie und Praxis : …
,
(pp. 13-24)
.
2011
Persistent link: https://www.econbiz.de/10009232649
Saved in:
4
Standortbestimmung einer Branche im Umbruch
Balzer, Eva
;
Naderer, Gabriele
- In:
Qualitative Marktforschung in Theorie und Praxis : …
,
(pp. 3-11)
.
2011
Persistent link: https://www.econbiz.de/10009232650
Saved in:
5
Auswertung & Analyse qualitativer Daten
Naderer, Gabriele
- In:
Qualitative Marktforschung in Theorie und Praxis : …
,
(pp. 405-434)
.
2011
Persistent link: https://www.econbiz.de/10009233188
Saved in:
6
Implizite Methoden
Gutjahr, Gert
;
Naderer, Gabriele
- In:
Qualitative Marktforschung in Theorie und Praxis : …
,
(pp. 367-384)
.
2011
Persistent link: https://www.econbiz.de/10009233190
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